Merchants across the Metropolis, especially around the busy Kotokuraba Market, traders said they were optimistic of increased sales as families, visitors and holiday shoppers begin their yuletide buying.
In stalls draped with vibrant fabrics, colourful clothing, festive decorations, toys and household items, traders are anticipating a surge in patronage in the days leading up to December 25.
Many sellers said they had stocked up goods in expectation of heightened demand, especially for gifts, apparel, and festive essentials.
“We are stocking more items than usual because we believe more people will be out shopping this year,” said one cloth vendor at Kotokuraba.
“People usually come late closer to Christmas, so we expect the next few days to be very busy.”
This optimism is supported by recent economic trends suggesting easing inflation, which has made it somewhat cheaper for traders to procure and price goods at more attractive rates for consumers.
Analysts noted that lower inflation often boosts purchasing power and could lead to stronger festive spending compared with previous years when prices rose sharply.
Despite the upbeat mood among many sellers, others acknowledged that sales were slow so far because some shoppers would wait until the final days before Christmas to make their purchases.
This pattern is not new to traders in various parts of the country who often report slow sales followed by a rush in the final week of December.
Local fruits and vegetable sellers, clothing retailers, and hawkers selling toys and household goods said they were confident that the festive spirit and last-minute shopping will drive traffic in the coming days.
“People may be waiting now, but by Tuesday, Wednesday everyone will be out buying,” remarked a toy seller.
For many traders in Cape Coast, the Christmas season remains one of the most important sales periods of the year, and with improved market conditions and growing festive anticipation, sellers are hopeful that Christmas 2025 will be a profitable season.
